Terrence Higgins Trust and Chelsea Flower Show

In-house

Objective: To design materials for the Bridge to 2030 Garden; Terrence Higgins Trust’s first ever garden at the Chelsea Flower Show (2024).
Approach: To blend garden designer Matthew Childs’ vision together with the Terrence Higgins Trust brand.
Solution: I showcased many of the flowers Matthew was using and created a ‘Bridge to 2030’ lock-up. The simplicity of design on the dark background delivered impact and let the explanation shine through.
Outcome: A simple but inviting look and feel helped the brand presence explain the collaboration.

Terrence Higgins Trust collateral

In-house

Objective: To create branded collateral for the Terrence Higgins Trust.
Approach: Maintaining a strong brand look whilst communicating with people whether they’re familiar with the charity or not.
Solution: A look and feel that’s clear, bold and contemporary whether it’s a postcard to hand out at events, a Christmas card or collateral to sit in pubs. The look is always positive with a diverse mix of people representing the diverse mix of people we serve.
Outcome: Communications are clear, confident and consistent. A strong identity helps us get our messages to people who need our help and services.

NatWest and RBS

Agency: SapientNitro

Objective: To design an online tool to asses a customers financial health.
Approach: One of many NatWest/RBS projects I designed at Sapient. I worked with the client to develop this attractive and highly useful tool, I also conducted user testing.
Solution: An easy to use tool, giving instant targeted financial advice with helpful links to produtcts and further tools.
Outcome: The client was delighted at the high customer satisfaction and the increased product promotion opportunities.

Auto Bodyshop Supplies

Agency: Click Media

Objective: The launch of a new retailer in the Irish crash repair industry. Digital design and brand engagement.
Approach: I designed the website and the app using competitor research and industry insights. Working closely with the client, planning campaigns and special offers and conducting user testing before launch.
Solution: We created an engaging website and app, we promoted offers through Instagram, Facebook and Google.
Outcome: A successful launch. The client was delighted with click-through rates and sales revenue. Auto Bodyshop Supplies continues to grow.

Waitrose

Agency: twentysix London (MSQ)

Objective: To develop the Waitrose online brand presence and engage customers.
Approach: As creative lead and brand guardian, I led design workshops and worked closely with the client to bring Waitrose’s extensive editorial content to life online.
Solution: The development of seasonal campaigns, editorial content and recipes. Engaging customers through online tools, competitions, blogs and a popular forum.
Outcome: Increased customer interaction and fantastic customer feedback. The site, Waitrose.com won an Interactive Media Council Award 2008, and was shortlisted for a BIMA 2008 and a Revolution Award 2009.

Cancer Research - Race For Life

Agency: EMC

Objective: Full redesign of Raceforlife.org to improve usability.
Approach: Working closely with the client and with users, before, during and after the creation of the site. My aim was to recreate the buzz of the race, whilst helping users find and engage with their local event.
Solution: An engaging fresh looking website, with vastly better usability. We also added a community section as users had requested this.
Outcome: Fantastic feedback and increased sign ups. Registrations reached over a million for the first time.

Shell

Agency: twentysix London (MSQ)

Objective: A campaign to promote soft drinks in fuel stations.
Approach: As lead agency designer and brand guardian my team rolled out multiple campaigns for Shell. Here an animated banner highlighting the importance of keeping hydrated while driving. I created the concept, the look and feel, then directed our animation team, plus an external 3D animation team. I also liaised with the agency creating the offline material.
Solution: An engaging animated banner. The user could interact with the banner, play an 'Are you alert' game, read information and get a discount voucher. It was rolled out into over 20 different markets/languages.
Outcome: High click-through rates to the website and great take up of the voucher offer.

CYPSC

Agency: Click Media

Objective: To create an app: a database of services available to teenagers in County Dublin.
Approach: I worked closely with the client to develop this attractive and intuative tool.
Solution: An easy to use tool, giving instant access to services. User testing helped us refine the product.
Outcome: The Irish Government were delighted with the app: its ease of navigation and the positive feedback from the target audience. It was rolled out throughout the rest of the country.

Equipet

Agency: Click Media, Dublin

Objective: Ongoing brand engagement and promotion for this large Irish pet superstore.
Approach: I worked with the client, planning seasonal campaigns, special offers and competitions across the website, email and social media. Shifting the look of the site to give a more up-to-date lifestyle look and feel.
Solution: I created an engaging website and rolled out campaigns via targeted emails, Instagram (including Instagram grids), Facebook (Including Facebook stories) and Google ads.
Outcome: The client was delighted with click-through rates and increased sales revenue. The success boosted Equipet’s brand and supported its sale to Maxi Zoo (Europes largest pet retailer).

Virgin Media

Agency: EMC

Objective: To design the instructions for Virgin Medias Wi-Fi activation process.
Approach: Alongside a copywriter I worked with the client to bring the Virgin Media style and voice to the otherwise mundane task of activating your home Wi-Fi.
Solution: A clear set of screens utilising good copy and beautiful illustrations to provide a visually rich customer experience.
Outcome: Outstanding customer satisfaction, the client loved our simplification of the instructions.

South West Trains

Agency: Illustrated London News Group

Objective: A redesign of southwesttrains.co.uk (now southwesternrailway.com) enabling SWT customers to book tickets online for the first time.
Approach: As lead creative I led design workshops, I worked with the client to plan the site and led a photo shoot for the newly redesigned brand and fleet of trains. I conducted user testing prior to launch.
Solution: A substantial website comprising a booking engine, travel information and a magazine style microsite with content taken from the onboard magazine. I also designed and built the HTML emails.
Outcome: An easy to use ticketing site with greatly increased levels of customer satisfaction. The magazine microsite won the APA's Online Publishing Solution Of The Year. 6 months later we won the project to similarly revamp GNER’s website. This won the Web User magazine Gold Award.

Orient-Express

Agency: Illustrated London News Group

Objective: To promote Orient-Express Hotels & Trains and create a recognisable style.
Approach: As brand guardian I helped plan campaign promotions via microsites, weekly HTML emails and an Orient-Express online magazine. 
Solution: A suite of visually engaging promotions with a strong visual identity, accross microsites, emails and an online magazine.
Outcome: Consistently high click-through rates and increased revenue particularly via the html emails.

Harrods

In-house

Objective: Ongoing design and campaign work for Harrods.com.
Approach: As lead designer I designed the site, planned campaigns and promotions, online banners and weekly HTML emails. 
Solution: The site grew rapidly with a strong visual identity, we introduced highly successful individual brand microsites.
Outcome: Fantastic click-through rates and healthy sales. My redesign of the Harrods emails and banners saw online revenues double.

Picture Delhi

Charity Project

Objective: To design and produce a coffee table book documenting modern Delhi, India, raising money for local charities.
Approach: As co-founder I developed the concept and led the project plan. I recruited and mentored 20 amateur photographers, selected photographs and designed the book. I pitched to and secured global sponsors (Godrej, Diageo), sourced and liaised with the printer and oversaw marketing including a celebrity endorsement.
Solution: A beautiful hardback 96 page coffee table book which was launched at the 5* Andaz Hotel (Hyatt) to over 300 of Delhi’s global community.
Outcome: A hugely popular book, that sold out in weeks generating greater sales through a second print run. We raised £25K for 3 local charities.

Some more work

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